We created a three-poster campaign that moves from macro to micro, translating the brand’s EV-charging mission into everyday value. Poster 1 states the global vision - “Charging Earth Greener.” Poster 2 makes a national, operational promise - “Green spread every 20KM.” Poster 3 delivers a personal perk - “As you juice up… enjoy a matcha latte on us.” A consistent visual system and a clear Join Now CTA tie the story together: global impact → nationwide reach → individual benefit.
More than energy.
It’s confidence, belonging, and the freedom to move.
Every Greenway touchpoint evokes trust and adventure, from the iconic road-inspired logo to the bird’s-eye road visuals and grainy, authentic textures.
Design meets function:
Custom grid-aligned logo with road motif
Strict color palette: Asphalt Black, Fresh Green, Cream White
Exclusive typography
B&W + gradient-mapped imagery with grain
Print & digital layouts tuned for visibility, clarity, and scale
