Rosa Vino
2023
CLIENT
This is a self-initiated concept
INDUSTRY
Heritage Wine & Spirits
SKILLS USED
Strategy | Identity | Packaging
Challenge
Modernize an old winery without losing its identity, turning the traditional practice of planting roses at the row ends into a compelling, contemporary brand story.
Solution
Distill the complex relationship between rose and vine into the core narrativeโusing that dynamic to bridge heritage and modern relevance.
Logo
The Rosa Vino logomark fuses a grape cluster with a crimson rose into a single, multi-layered emblem. The grapes embody the soil and centuries-old winemaking heritage, while the rose stands as a silent partner in the ripening journey ever-present, protective, and self-sacrificing. A deep red palette, set against black or pristine white, evokes an almost primal tension: life and desire counterbalanced by restrained poise. Organic illustration lines meet crisp, balanced typography, a deliberate contrast that speaks to a love of wine demanding both devotion and equilibrium. The result is a visual signature that captures courage, romance, and time-honoured craft in one enduring mark.
Tone of Voice
Rosa Vino speaks in a register where romantic sensuality meets disciplined precision. Every line carries the terroirโs legacy dating back to 1754, yet feels alive and current, weaving technical facts into evocative imagery that kindles the senses. The cadence is confident but never overbearing, inviting readers to join an elegant journey of discovery in which love of wine, courage to experiment, and time-honoured craft balance one another with poised sophistication.
