Karma
2023
CLIENT
A self-initiated concept
INDUSTRY
Wellness. Social Media. E-Commerce.
SKILLS USED
Business Strategy. Branding. UX. UI.
Challenge
The main challenge was to deliver a wellness platform rich in content and features while keeping it financially accessible and encouraging long-term engagement. Many competing apps offer only partial free access and require significant payments for continued use, leading to high drop-off rates. Another challenge was to create a genuine emotional connection so that users would see the app as a community rather than just a tool.
Solution
The solution combined a complete user experience with an innovative reward model. Karma provides free access to its core features, while users earn points (KP) for personal achievements, which can be redeemed in the wellness store. Users can also purchase selected products with money, often at special discounts based on their progress and accumulated KP. This approach lowers financial barriers, increases commitment, and gives users flexible ways to access wellness resources. The social platform and personalized soundscapes foster interaction, sharing, and relaxation, strengthening the personal connection and supporting long-term use.
