The brand was crafted around a deep understanding of the journey clients experience. Every touchpoint was designed to convey empathy, balance, and personal empowerment, offering both emotional reassurance and motivation for progress.
Rehab communicates safety, trust, and steady recovery, reflecting a therapeutic environment where clients feel supported every step of the way.
Moms focuses on nurturing energy and gentle encouragement, empowering women to regain strength and confidence after childbirth.
Performance conveys focus, discipline, and ambition, inspiring athletes to push their limits while maintaining balance and injury prevention.
Across all three, the emotional thread is one of commitment, guidance, and belief in the clientโs potential.
We developed a unified brand architecture anchored by a central logo and three visually distinct yet connected sub-brands.
Rehab used softer gradients, lighter purple tones, and imagery emphasizing careful movement and stability.
Moms integrated warm lighting in photography and inviting layouts that feel personal and encouraging.
Performance applied higher-contrast visuals, dynamic compositions, and bold typography to reflect energy and precision.
Consistent use of the monogram logo system, a monochromatic purple palette, brand typography, and black-and-white photography ensured a cohesive identity across platforms. The work included social media templates, branded photography guidelines, and clearly defined messaging for each sub-brand.
