CoreRestore
2024
CLIENT
Dana Viknodel
INDUSTRY
Rehabilitative Pilates Studio
SKILLS USED
Brand strategy, visual identity, sub-brand system, digital presence design, social media assets, photography direction.
Challenge
To create a unified brand that speaks distinctly to three different audiences without losing a strong central identity. Each segment required its own tone, visual nuance, and messaging focus, while maintaining the overarching brand values.
Solution
We designed a clear hierarchy where the main brand identity stands at the core, with sub-brands branching visually from it. Each sub-brand retained unique characteristics in tone and imagery while staying within the shared design system. Through consistent color usage, typography, and composition, we built a recognizable brand presence that could adapt to different audience needs while reinforcing the same promise of professional, holistic, and empowering care.
