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Karma

2023

CLIENT

A self-initiated concept

INDUSTRY

Wellness. Social Media. E-Commerce.

SKILLS USED

Business Strategy. Branding. UX. UI.

Challenge

The main challenge was to deliver a wellness platform rich in content and features while keeping it financially accessible and encouraging long-term engagement. Many competing apps offer only partial free access and require significant payments for continued use, leading to high drop-off rates. Another challenge was to create a genuine emotional connection so that users would see the app as a community rather than just a tool.

Solution

The solution combined a complete user experience with an innovative reward model. Karma provides free access to its core features, while users earn points (KP) for personal achievements, which can be redeemed in the wellness store. Users can also purchase selected products with money, often at special discounts based on their progress and accumulated KP. This approach lowers financial barriers, increases commitment, and gives users flexible ways to access wellness resources. The social platform and personalized soundscapes foster interaction, sharing, and relaxation, strengthening the personal connection and supporting long-term use.

More Projects:

Emotional Side

Karma was created with the understanding that the journey toward physical, mental, and emotional well-being is filled with personal challenges, from financial limitations to feelings of isolation and lack of support. The app aims to be a positive and meaningful anchor, connecting people with similar goals, fostering a sense of belonging, and celebrating progress. The user experience is designed to inspire motivation, encourage sharing, and provide moments of calm and renewal within a busy lifestyle.

Technical Side

The development process included mapping the full user experience, from competitor research and user interviews to creating a persona, information architecture, and initial wireframes, all the way to high-fidelity UI design. The system features three main components: ZenZone, a social platform for support and recognition; Soundscapes, a personalized library of sounds for relaxation and focus; and Karma Points, a rewards system connected to a wellness store. All elements were built with a consistent visual language including logo, color palette, icons, and typography, and extended to a responsive one-page website.