The Rosa Vino logomark fuses a grape cluster with a crimson rose into a single, multi-layered emblem. The grapes embody the soil and centuries-old winemaking heritage, while the rose stands as a silent partner in the ripening journey ever-present, protective, and self-sacrificing. A deep red palette, set against black or pristine white, evokes an almost primal tension: life and desire counterbalanced by restrained poise. Organic illustration lines meet crisp, balanced typography, a deliberate contrast that speaks to a love of wine demanding both devotion and equilibrium. The result is a visual signature that captures courage, romance, and time-honoured craft in one enduring mark.
Rosa Vino speaks in a register where romantic sensuality meets disciplined precision. Every line carries the terroirโs legacy dating back to 1754, yet feels alive and current, weaving technical facts into evocative imagery that kindles the senses. The cadence is confident but never overbearing, inviting readers to join an elegant journey of discovery in which love of wine, courage to experiment, and time-honoured craft balance one another with poised sophistication.
Pair precise facts with sensory notes; invite readers with refined, inclusive language.
Use empty superlatives or slang; avoid dense, technical jargon.
The brand must evoke danger, sensuality, and luxury. It draws on the roseโs courage: a delicate look, protective thorns, and a willingness to sacrifice itself for the vine. Soft is Not Safe captures this tension and positions the wine for those who are truly worthy of it.
Design choices rely on heavy, durable materials and ancient touches. Elements such as a royal-style wax seal project pedigree and reinforce the wineโs historic roots.
