Greenway
2023
CLIENT
A self-initiated concept
INDUSTRY
Sustainable Mobility
SKILLS USED
Brand Identity. Campaign concept. Product Design. Print Design.
Challenge
Despite the growth of electric vehicles, drivers still face unreliable charging infrastructure. Failed stations, limited availability, and lack of service undermine the EV revolution.
Solution
Greenway built a new standard: Nationwide 24/7 support, Accessible, affordable charging, Consistent design language & user journey, Every 20km: DCFC chargers, always on.
Bold, clean branding that inspires trust.
Macro to Micro
We created a three-poster campaign that moves from macro to micro, translating the brand’s EV-charging mission into everyday value. Poster 1 states the global vision - “Charging Earth Greener.” Poster 2 makes a national, operational promise - “Green spread every 20KM.” Poster 3 delivers a personal perk - “As you juice up… enjoy a matcha latte on us.” A consistent visual system and a clear Join Now CTA tie the story together: global impact → nationwide reach → individual benefit.
